Indonesia Fashion Festival with AC DigiMay 03 2019 Journal
“I Fashion Festival is one of the best fashion shows in Indonesia that promotes local and international designers. This event has been routinely held since 2013 as support for MNC Fashion & MNC Lifestyle to aid development of the creative and fashion industries in Indonesia, he added”. The program also collaborated with Alexandre Christie. We know Alexandre Christie is a company engaged in life-style fashion. In 2018 it issued an Elegant product variant in the chronograph category with the types 6455, 6410, 3038 and ladies 6141, 8458, 2725, 6292, 2654 and 2763. Towards the end of 2018, Alexandre Christie released the New Spring/Summer collection 2019, namely by bringing the concept of AC watch products to Digi modern 90’s retro fashion. AC DIGI is designed with nato and silicone straps with a unique strap that can adjust the style that is being desired to perfect the appearance of any occasion, such as formal, sporty or casual events. Water resistant for an active Lifestyle.
“We saw the I Fashion Festival as one of the most prestigious events which was right for launching our newest product, AC DIGI. With the colour choices that we present, hopefully it can meet the tastes of fashion lovers in the country.”said Kasih Rama as Alexander Christie’s Head of Brand Activation.
Kasih Rama added, “We present 13 AC Digi product variants that are quite trendy with colour variants, consisting of 12 different dial colours, Nato 7 straps that have different colours on the Nato strap surface. Besides that, not only dial and nato strap, Alexandre Christie also produces 6 colour variants of silicone strap to choose from. Plus, there is an extra bonus with an all black “silicon jacket” that can protect the AC Digi case. The dimension of AC DIGI is 38 x 39 mm. AC Digi will be available from January 2019 ”
AC DIGI pre-launching was held in conjunction with the I Fashion Festival on December 7th, 2018, at The Westin, Jakarta. The event was attended by Ms. Liliana Tanoesoedibjo as well as famous designers such as Billy Tjong, Sofie, Nonita Respati and Shawati along with fashion lovers. In addition, there were Fashion and Lifestyle Awards